Beyond The Call: The Team BEAST Leadership Blueprint
“Team BEAST created a team culture unlike anything I have seen in my career...Teamwork, family, and four simple rules that changed not only their team but every team that interacted with them.”
—Colonel Randall Stanford

Beyond the Call: The Team BEAST Leadership Blueprint demonstrates, though the success of Team Beast a National Guard recruiting team, a leadership model that demonstrates the importance of selfless leadership.
It demonstrates an unbreakable spirit that fuels success and creates sustainable programs.
Whether you are in the military or the leader of any other organization, this book demonstrates the value of passionate, selfless, leadership.
Buy Beyond The Call: The Team BEAST Leadership Blueprint
“Team BEAST is like no other team that I had ever been on before. I’ve created bonds and memories that will last a lifetime. We’ve won together and lost together, but we always fought together, and that is something that I will never forget and am forever grateful for.”
—First Sergeant Austin Roberts“Building a strong team culture is imperative to any successful team. It’s the heartbeat of the team and defines the mentality of the teammates. Our team rules give us a direction to fulfill our purpose on the team. It’s our center of gravity and what unifies us as a team to accomplish the mission together.”
—Sergeant First Class Kyle Green“Being on Team BEAST has been one of the most rewarding experiences I have had in my military career. Team BEAST fostered a culture of accomplishing the mission with no room for excuses.”
—Staff Sergeant Aaron Landers“I have been fortunate enough to know First Sergeant Howard for the entire duration of my career, as he was my recruiter. He is the epitome of a servant leader and someone who will endlessly pour his knowledge and leadership into all that he does. I am blessed to have a tiny part in the magic that is Team BEAST!”
—Staff Sergeant Sawyer Foster“From the moment I joined Team BEAST, I felt like I had found a second family. Immersed in the team culture, I immediately recognized that this was something extraordinary. Although the mission has never been easy, the support from the team has made it one of the best experiences I’ve had the opportunity to be a part of.”
—Sergeant First Class Cody Vantiger“I’ve been a part of several great sports teams. From state runner-up, to national champion, to world silver medalist teams. But I’ve never been a part of a team in which every member is as dedicated to the mission as Team BEAST.”
—Sergeant Megan Black-Campion
“Team BEAST created a team culture unlike anything I have seen in my career. I watched them build a castle from pebbles and turn a small market into the top-producing area in the state. Teamwork, family, and four simple rules that changed not only their team but every team that interacted with them.”
—Colonel Randall Stanford“1SG Jesse Howard transformed a culture focused on individual success into a winning team environment that became a model for an entire state and region. Inspired by his positive team strategies, I applied them to an area that hadn’t seen success in twenty years and turned it into a winning environment through his leadership.”
—First Sergeant (Retired) Marcus Kegley“I am fortunate to call Jesse a great friend and have witnessed first-hand his exceptional leadership qualities. From our earliest days working together, he consistently demonstrated a remarkable ability to inspire and motivate those around him. I wholeheartedly admire Jesse’s ability to turn challenges into opportunities and to inspire others to strive for excellence.”
—Master Sergeant (Retired) Paul Booth Jr.
“1SG Howard has epitomized leadership his entire life. He has provided selfless service to his coworkers, community, and country. 1SG Howard is a leader who combines a well-earned sense of confidence with a genuine degree of humility, empathy, and com- passion for others. I am blessed to be able to call him one of my closest friends and colleagues. He has made me a better coach and person.”
—Coach Zach Shay
About the Author

After two decades of active military service, Jesse retired as a First Sergeant in October 2024, concluding an impactful career. Alongside his military accomplishments, he earned a bachelor’s degree in 2021 and a master’s of science in leadership in January 2024. Jesse is deeply involved in his community, serving as the board president of the Burge Cemetery and overseeing its operations and finances. He served as a school board member for the New London Community School District from 2015 to 2023, including roles as vice president and president. In 2022, Jesse was elected as president of the Iowa Association of School Boards. In 2023, he was elected as a trustee for Southeastern Community College, representing twenty thousand constituents, and on November 21, 2024, Jesse took on his new assignment as president of the Iowa Association of School Boards.
Visit Jesse Howard’s website here: jesse-howard.com